# Legal **Where are you incorporated?** FinchTrade AG is a Swiss firm, incorporated in the crypto valley Zug. **Are you regulated/registered?** Yes. FinchTrade AG is a financial intermediary. FinchTrade is not supervised by the Swiss Financial Market Supervisory Authority (FINMA) but by the self-regulatory [organisation VQF ](https://www.vqf.ch/en/)(Financial Service Standards Association), which is recognised by FINMA. Check our valid membership on the [FINMA website](https://www.finma.ch/en/authorisation/self-regulatory-organisations-sros/sro-member-search/). **Do I have to go through KYC?** Yes, as this is a requirement for any regulated entity. The process is straightforward **Do you serve retail clients or HNWIs?** Although we focus on the B2B market, we may serve selected high-net-worth individuals. **Does FinchTrade operate under a non-custodial model?** FinchTrade offers two solutions and gives a client the flexibility to opt for the suitable one. The non-custodial solution means that the client needs to send funds only to settle the trade. It minimises the custody risk. However, some of our clients opt for the custodial solution that ensures both timely settlement and more effective capital management.
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